Franchising is based on a marketing concept that can be adopted by an organisation as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
Four in five new franchises are profitable within two years, according to industry body the British Franchise Association (BFA). There are now more than 8,000 franchisee-owned outlets in the UK, a rise of 20pc since the 2009 recession.
Franchising is a key means of bringing branded products and services to market quickly, and on a global scale. In addition to our technical expertise in franchise and distribution law, Audley Chaucer can offer additional support in the related areas of technology and IT Information Technology, IP Intellectual Property, competition, tax, real estate and litigation.
There are a number of issues to be addressed when taking out a franchise and Audley Chaucer can offer extensive support and expertise in franchising and distribution.
Preparing any agreements and collateral documents is key to establishing a franchise alongside ensuring compliance with all competition and regulatory laws. Audley Chaucer can manage any restructuring of a franchise and any distribution or relationship problems.
Audley Chaucer’s experience in arranging and managing a franchise’s legal establishment and growth gives clients the security they need when entering into this new area of business. The right legal advice is critical in avoiding the possible costly pitfalls.
Ian Lake
